Babetown

Babetown was a real/fake city built inside Wieden+Kennedy in August 2019. Equal parts immersive art installation, community experiment, and creative fever dream, the art show transformed the agency gallery space into a living fictional world complete with its own culture, characters, experiences, and artifacts.

As producer, I led all aspects of the project from concept development through execution, overseeing the experiential design, artist coordination, fabrication, event production, merchandise, PR, and promotional campaign. The opening night became the most attended and successful art opening in Wieden+Kennedy’s history.

Artists: Nick Stokes & Becca Wadlinger
Fabrication: Kevin Shaw, Leo Zarosinski, Ademar Matinian